Apple has made white accessories a signature design for me since the white earbuds dangled from the white iPod in 2001. The company even made a whole ad campaign out of the instantly recognizable white cord.
Since then, its cables, adapters, and other accessories have generally followed that trend. With the darker space gray color available as a default on iPhones, iPads, and even MacBooks nowadays, the standard white accessories have started to look cheap and tacky and not iconic for many customers.
Apple currently offers very few accessories in black, leaving that to third party vendors (or as premium exclusives with the upcoming iMac Pro). I believe black should be standard.
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