Apple has not yet finalized deals with movie studios for 4K content, according to a new report by the Wall Street Journal. The clock is ticking as Apple readies a 4K Apple TV unveiling for September 12, and naturally the company wants to announce a sizeable 4K content ecosystem to back it.
It appears the studios are pushing back on pricing. Whereas Apple wants to sell 4K movies for $20, the same price it sells many new release HD movies at, studios are demanding an additional $5-$10 premium per sale.
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