Apple’s interest in cars dates back to at least 2008, when Steve Jobs and ‘father of the iPod’ Tony Fadell discussed the idea. Project Titan appeared to be the company gearing up to finally create an Apple Car, but things seem to have changed since the first reports.
Apple has acknowledged it is exploring the area, but of course declined to say anything specific about its plans. Tim Cook joked about dodging the question back in the spring of 2015, hinted a year later that the company was at an early stage in its deliberations, stating that ‘it’s going to be Christmas Eve for a while.’
The company’s enthusiasm appeared to wane later in the year when it ramped down recruitment before reportedly halting development of a car altogether. But that doesn’t mean Apple has lost interest in cars, and there have been some pointers to the company approaching it from a different angle …
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