23.02.2017 16:56 Uhr, Quelle: 9to5Mac

Comment: Apple struck exactly the right note with its naming of Apple Park, as we learn more [Poll]

While we’ve all been able to follow the construction progress of Apple Park thanks to drone footage, the company kept us waiting a long time before finally revealing two things: what the campus would be called, and when employees would move in. The name attracted quite a bit of attention, with some feeling that it was perhaps a little tame to describe such a dramatic building – but I think Eli Schiff hit the nail on the head. Historic mimesis. Xerox PARC and Apple Park: https://t.co/yXCYuwFkdW pic.twitter.com/DPOVlVJsuy — Eli Schiff (@eli_schiff) February 22, 2017 Xerox Parc was where the Macintosh story really began, and I think Apple did indeed intend to reference that when it chose the name for its new campus … more…Filed under: Apple

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