17.08.2007 21:50 Uhr, Quelle: MacNN

Apple's secret: teen marketing mastery

A BusinessWeek editorial opines that one of the secrets to Apple's success is the efficacy with which it markets to teenagers, generating a "unique cultural cachet. " widespread teen affection for the iPod didn't happen overnight. Like most trends among youth, it began with the cool hunters and early adopters telling everyone this would be the

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