Tim Cook really wants people to know that he’s deeply interested in AR. The Apple CEO hypes augmented reality every chance he gets, and he’s doing it in the same way he teased the wrist as an interesting space before the Apple Watch and the living room as stuck in the 70s before tvOS.
During his week-long trip across Europe, Cook went as far as saying he regards AR “as a big idea like the smartphone” in an interview with The Independent.
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