After testing the ability for brands to communicate directly with users, Facebook today announced its next step in monetizing its Messenger platform. In a post on the Messenger blog, Facebook product manager Eddie Zhang announced that the company is launching a “very small test” of ads in Messenger, beginning in Australia and Thailand.
This week we are launching a very small test in Australia and Thailand that gives businesses the opportunity to place ads on the Messenger home screen. This means that a business is able to place an ad in an area of Messenger below your recent conversations.
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