When Apple launched the iPhone 5 with a new-fangled Lightning port – instead of the 30-pin dock connector that had been a standard feature on every previous generation of iPhone, as well as on iPods since 2003 – there was a great deal of outrage.
‘What about all the docks and speaker systems we own that have 30-pin connectors?’ was the question many asked. The decision was described as arrogant and unreasonable. Apple was accused of profiteering, by forcing everyone to buy new cables, docks and speakers.
Apple responded in three ways. It pointed to the undeniable technical superiority of the new port. It explained the difficulty of making ever slimmer devices with a port designed for much thicker ones. And it assured everyone that this would be the last change for a long time – that the Lightning port would be around for many years to come …
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