A new report from IDC estimates that the Apple Watch continues to the best-selling smartwatch with about 40% marketshare but barely scrapes into the 5 top selling wearables list with 1.1 million unit sales, as the market is dominated by cheap fitness bands, a trend seen since the beginning of this year.
Apple’s wearable was outsold by rising fitness tracker sales from Fitbit, Xiamo and Garmin. Apple was the only vendor to see a drop in sales compared to last year; Apple is predicted to have sold 71% fewer Apple Watches in the third quarter of this year than what it achieved in the same period in 2015.
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