04.11.2016 21:50 Uhr, Quelle: 9to5Mac

Opinion: From the enthusiast to the general consumer, Apple’s recipe for success has become boring

[First of all, I would like to say that this is but my very own take, which is not necessarily shared by my colleagues here at 9to5Mac and therefore not an editorial, staff-wise opinion piece. It represents my view and my view only, so try to keep that in mind.] Up until not too long ago, I used to ask myself a simple question: if I were to pick one company — and one company alone — to rely on for all of my “tech needs”, which one would I choose? The answer would come rather swiftly: Apple. As a critic (by nature more than profession) I have always seen the vast majority of products skeptically, but that didn’t take from the fact that the Cupertino giant made what I considered to be the best smartphone, the best tablet, the best computers and even two of the most valid operating systems around, accounting for a sweet, unified and well-connected package that would make me feel like I didn’t have to look outside of it. It was Apple’s dream of ecosystem lock-in, essenti

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