The iPhone 7 goes on sale this Friday, September 16. Apple is starting up its marketing machine ahead of the launch of the new phone with a teaser TV commercial, embedded after the jump. The ad is atmospheric, featuring vague disparate shots of lightning bolts, owls and deer … as well as some subtle imagery of the phone itself.
There are som quick shots of the iPhone 7 chassis behind rain drops, teasing its IPX7 waterproofing rating. The iPhone 7 Plus dual-camera system is also briefly visible. Watch the 30 second spot in full below …
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