Bob Messerschmidt is in a good position to talk about the development of the Apple Watch. It was his heart-rate sensor startup that Apple bought for use in the Watch, and the company then hired him from 2010 to 2013 to work on the project. An interview with Messerschmidt by FastCo provides a fascinating glimpse into the world of developing a new Apple product.
Of particular interest is the tension between the engineering and design teams, engineers putting forward the best approach from a technical perspective, designers pushing back where that approach conflicts with their knowledge of trends, fashion and user behaviour …
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