In an interview with Fast Company, Apple Senior Vice President Eddy Cue admitted that the company’s embarrassment over its dismal Maps rollout directly led to its offering of public betas today. When the Maps app debuted in 2012 with bridges plunging into rivers, shopping malls marked as hospitals, and airport runways labeled as navigable roads, Apple went into crisis mode. “We had completely underestimated the product, the complexity…
