Rounding out the major launch countries, Pokémon GO has hit Japan — the home nation of Nintendo and Pokémon. Due to the major cultural significance of the company and intellectual property behind Pokémon, developers are expecting Pokémon GO to be a big hit in the region.
The launch in Japan also has knock-on effects for the player base in the rest of the world as it shows how the game plans to add advertising to the game for additional monetization. In Japan, 3000 McDonald’s outlets have been turned into sponsored Pokémon gyms where players can go and take over the area after battling.
more…Filed under: Apple
