Since iOS 10’s first beta hit last week, testers have been seeing signs of Apple’s Search Ads in the App Store. Officially announced a week earlier, Search Ads were marketed as being a way to help customers “discover or reengage” with an application. Something I wondered immediately after the original announcement was how Apple would regulate the Search Ads in a highly competitive market. After having used iOS 10 for over a week now, I’m not any less concerned.
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