One of the challenges Apple has faced in making its services truly personal and proactive is its focus on privacy. While Google unashamedly collects masses of data about its users, even going to far as to scan emails for boarding passes and restaurant reservations in order to provide automated reminders, Apple has been extremely conservative in the amount of data it collects.
We even learned a few months ago that any collection of customer data requires sign-off from three ‘privacy tsars’ and that getting permission can take a year.
A feature Apple mentioned yesterday almost in passing seems to allow the best of both worlds – collection of data while ensuring user privacy – but a leading cryptography expert has questioned whether Apple’s approach is really safe …
more…Filed under: iOS Devices
