Swatch seems to have acknowledged the difficulty of competing with the Apple Watch, announcing today that it would be focusing its smartwatch efforts on its low-cost plastic models before making a move into its more expensive brands. The WSJ notes that the Swatch Group owns Omega, Longines and Tissot.
Swatch Group AG on Thursday said it would focus its smartwatch technology on its plastic Swatch brand in response to devices launched by Apple Inc. and others before considering installing it in its pricier brands […]
