12.02.2015 20:37 Uhr, Quelle: Macworld UK

Why Twitter just bought a social media talent agency

Social media star is an actual job title now, with so-called influencers raking in tens of thousands a month to craft tweets, Vines, and other content for paying brands. Twitter sees this activity and has decided it wants a cut: The company just bought Niche, a talent agency and analytics firm that connects some 6,000 top content creators with advertisers.

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