05.02.2015 02:37 Uhr, Quelle: MacNN

Under Armour pays $560M for MapMyFitness, Endomondo

Sports apparel brand Under Armour has made another set of acquisitions, buying two well-known fitness apps for over half a billion dollars. The company picked up MyFitnessPal and Endomondo, two cross-platform apps, which Under Armour will combine with its previous purchase of MapMyFitness to increase its holdings in the quantified self and fitness platform market.

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