29.08.2014 17:37 Uhr, Quelle: 9to5Mac

Part 2) Introducing the Teams: How PR Is Organized at 3 Infinite Loop

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Unlike Microsoft, Samsung, Adobe, cellular carriers, or Wal-Mart-sized corporations, Apple handles its PR and Communications strategies wholly in-house, mirroring its control over its hardware and software strategies. While Apple still works with external agency Media Arts Lab of TBWA […]

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