29.08.2014 17:37 Uhr, Quelle: 9to5Mac

Part 6) Controversies: From Maps to Beats to Haunted Empires

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: The number of major controversies in Apple’s recent history could be counted on a single hand, but because of the company’s size and history of PR dominance, each one has attracted global attention. Most Apple-watchers agree that the company’s largest […]

Weiterlesen bei 9to5Mac