29.08.2014 17:37 Uhr, Quelle: 9to5Mac

Part 8) Steve Jobs and the Process Behind Press Releases

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: Steve Jobs and the Process Behind Press Releases A former Apple PR member recalls that Steve Jobs once scrapped an entire Apple press release announcing a new partnership with another company solely because he did not like the name of […]

Weiterlesen bei 9to5Mac