16.06.2014 16:19 Uhr, Quelle: 9to5Mac

iBeacons in retail stores blowing up app usage, ad engagement

One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as […]

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