05.06.2014 15:36 Uhr, Quelle: iPodlounge

News: Apple producing more ads in-house

Apple is now producing more of its own television advertisements, Reuters reports. The company is decreasing its reliance on longtime ad agency partner TBWAChiatDay, as Apple is “seeking a fresh approach to regain advertising as one of its key competitive advantages.” Recent iPad ads, including the iPad Air “Pencil” ad and “Your Verse” ads, were both made by an in-house Apple team. Apple has hired “at least…

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