14.02.2014 19:35 Uhr, Quelle: Engadget

GoPro's IPO isn't about selling cameras, it's about creating a media empire

It was 2001, more than a decade before GoPro would announce its intentions to go public, and its CEO Nick Woodman was facing a very expensive failure. In just two years, he'd lost nearly $4 million of investors' money, building a social gaming

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