27.01.2014 22:35 Uhr, Quelle: Macrumors

Nintendo's Mobile Push to Focus on Marketing Demos, Not Full Games

Earlier this month, Nintendo president Satoru Iwata indicated Nintendo was looking into a new business structure involving "smart devices" after the company experienced its third consecutive annual loss in light of increasing competition from mobile platforms. While that statement was interpreted by some as an indication of Nintendo's plan to develop game titles for iOS and Android, it appears that the company instead intends to use smartphones to market its existing handheld and console hardware and game lineup. According to a report from Japanese business newspaper Nikkei [Google Translation] via

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