12.12.2013 09:20 Uhr, Quelle: Macworld UK

AT&T, T-Mobile shift tactics as smartphones saturate markets

Getting your hands on that new iPhone may soon cost you more upfront, as carriers shift their tactics from customer acquisition to holding onto the users they have. Don't worry, though--competition is still alive and well, with one cellular provider even offering a special deal for the holidays.First, the not-so-good news: Speaking at an investor conference in New York on Tuesday, AT&T CEO Randall Stephenson acknowledged that smartphone penetration in the U.S. has--by some reports--passed 75 percent, and could be well on its way to 90 percent. According to a CNET report, the telecom giant takes this as a sign that its marketing activities must shift from attracting new customers to getting them to use their phones more, thus increasing the amount of revenues they generate for thei

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