The Jony Ive and Marc Newson Project (RED) auction held just a few weeks ago at Sotheby's was without question a rousing success. Many items yielded winning bids that were hundreds of thousands of dollars more than what auction officials were anticipating. All told, millions of dollars were raised and subsequently donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria.
With Ive being one of the two designers curating the auction block, there were two Apple-centric items up for bid. One was a one-of-a-kind red Mac Pro that fetched US$977,000. The other was an 18k gold pair of Apple EarPods that were purchased for $461,000.
The money and person behind th
