10.12.2013 23:05 Uhr, Quelle: iPodlounge

News: Apple hires radio exec for iTunes Radio

Apple has hired a top traditional radio executive to help make advertising deals for iTunes Radio, Ad Age reports. Michael Pallad, formerly of Cumulus Media, is now leading international ad sales for iTunes Radio. The report notes that Apple is getting ready to “offer the service widely to advertisers in 2014,” following expiration of initial ad contracts made for iTunes Radio’s mid-2013 launch. Apple is seeking year-long commitments…

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