Qualcomm has announced the launch of its Gimbal proximity beacons, which are designed to work similarly to Apple's own iBeacons. Like iBeacons, Qualcomm's proximity beacons serve as physical Bluetooth access points that interact with apps on iPhones and iPads over Bluetooth LE. Qualcomm's overall Gimbal platform is billed as a "context aware" proximity platform allowing brands to deliver information to customers based on physical location, activity, time, and personal interests. Gimbal helps increase the relevance of content delivered to end users' devices, filtering out the irrelevant and offering more personalized experiences, thereby allowing retail
