04.12.2013 20:35 Uhr, Quelle: iPodlounge

News: Startup uses iBeacon to allow Newsstand publication access

Exact Editions, a British digital publishing startup, is using Apple’s iBeacon technology to allow readers to access its titles for free in certain locations. A report suggests the tech could be used within a coffee shop or waiting room, as the publisher could sell multi-magazine subscriptions to businesses and locations. Macy’s also disclosed that it will be using iBeacon to trigger offers in different parts of its stores as part of a…

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