29.11.2013 15:35 Uhr, Quelle: Macworld UK

Apple ditches discounts, goes with gift cards for Black Friday sale

Apple earlier today launched its annual Black Friday sale, but rather than directly discount hardware -- as it's done for years -- it offered gift cards of up to $150 with a purchase.And has become habitual, some resellers either slashed prices directly or bundled gift cards of larger amounts than Apple.The sale provided Apple Store gift cards of $150 with the purchase of any new MacBook Air, MacBook Pro or iMac. An iPad Air came with a $75 gift card, while a first-generation iPad Mini or iPad 2 included a $50 card.Apple also threw in gift cards with the purchase of an iPod Touch, iPod Nano and Apple TV, as well as with select accessories, such as its own Time Capsule backup drive and Nike's FuelBand.The gift cards represented larger discounts than Apple, known as a Black Friday tightwad, has handed out in the past. For an entry-level 11-in. MacBook Air or a 16GB iPad Air, the gift cards represented discounts of 15%, ompared to the 10% ad 8%, espectively, of last year.But

Weiterlesen bei Macworld UK