Apple's online stores for a number of European countries have just come back online for Black Friday's one-day shopping event, and unlike in Australia and New Zealand where the company is using bonus gift cards rather than discounts as customer incentives, Apple's European stores are seeing the more traditional discounted pricing scheme. Apple is expected to be using the gift card offer in the United States, and it is unclear why the company's European stores have stuck with discounts rather than moving to the new gift card scheme. Examples of di
