Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s. Your finger is the password. Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch. Touch ID. Only on iPhone 5s.The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement. Appl
