Pfeiffer Consulting recently put iOS 7 through its paces, comparing it to a number of other mobile OS' to gauge which OS has a step up on the competition when it comes to the user experience.
The operating systems involved in the study included iOS 7, iOS 6, Android, Windows Phone 8 and BlackBerry 10. Now seeing as how there are innumerable versions of Android out there, the study focused on Samsung's implementation of Android since it's currently the most popular Android handset maker.
The study focused on four variables: cognitive load, efficiency, customization and user experience friction. Each variable was afforded equal weight. Also
