11.10.2013 09:20 Uhr, Quelle: Macworld UK

The Macalope: Marketing meets cuckoo bananas

Pundits aren't the only people who say dumb things about Apple. No, in the really awkward three-legged potato-sack race to say the dumbest thing about Apple, executives of other companies finish a close second.Let's start with the fine folks at Qualcomm. As you may have heard, Qualcomm's chief marketing troll, Anand Chandrasekher, said that the 64-bit A7 processor in the iPhone 5s was "a marketing gimmick" and that "There's zero benefit a consumer gets from that."Sure! Heck, aren't all technological advancements just marketing gimmicks when you get down to it?That was back in early October. How's that looking now?"Qualcomm backtracks from Apple A7 marketing gimmick comments"Whoops."The comments made by Anand Chandrasekher, Qua

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