Qualcomm chief marketing officer Anand Chandrasekher said Apple's 64-bit A7 processor, first introduced in the iPhone 5s, is a "marketing gimmick" and there is "zero benefit" to the consumer from the chip, according to an interview with Techworld. 64-bit ARMv8 processors were first introduced back in 2011, though Apple's A7 is the first 64-bit ARM chip to be released commercially. Last week, Algoriddim claimed the A7 chip in the iPhone 5s allowed for 2-4 times faster processing for some tasks related to real-time audio and video production.
