We pit together iOS 7 and Windows Phone 8 to see which is the best for choice of phones, apps, and look, feel and features. See also: Apple iOS 7 review - a major design overhaul with numerous tweaks and new features. Now stay with this: the choice between Windows Phone 8 and iOS 7 is interesting principally because Microsoft and Apple find themselves offering a very similar proposition. Yeah, I said it. Of course, they offer a similar product because of vastly different reasons. Apple set out from day one to product a smartphone and a smartphone platform that it controlled end to end. The
