27.09.2013 00:20 Uhr, Quelle: Engadget

Peripheral Vision 005: Adam Lisagor on how an expensive video could hurt your Kickstarter campaign

"When I started, a demo video was a screencap vid," Adam Lisagor begins, "usually a developer or an engineer, badly miced, going [he grabs the lavaliere mic from his shirt and speaks directly into it, for maximum distortion] 'I'd like to show you my new CMS financial manager.' You watch his mouse go around the screen, and it's super boring. It takes up eight minutes of your time, instead of 30 seconds." A cursory peek at Sandwich Video offers some insight into precisely how far we've come on that front, a parade of short videos produced for companies like eBay, Rdio, Flipboard and Jawbone that bring professional-level production and a dash of humor t

Weiterlesen bei Engadget