Apple recently enabled its reservation system for online customers looking to buy an iPhone 5s. Shortly after going live, the company removed this in-store pickup option. Apple's website now says that the iPhone 5s is not eligible for pickup and that all purchases must be made in the store.
We don't know why Apple did this flip-flop, but it's possible that the reservation system went online earlier than planned. Apple typically has sold new iPhones in the store on a first-come, first-serve basis for the first few weeks after launch. Once demand and supply start to even
