12.09.2013 19:21 Uhr, Quelle: The Unofficial Apple Weblog

Internal Apple video shows construction of temp Apple Store at SXSW

For the South by Southwest (SXSW) music/film/interactive festival in 2011, Apple built a temporary pop-up store so that attendees could purchase the second-generation iPad between conference talks or concerts. Now professional thorn-in-the-side-of-Apple Sonny Dickson has posted an internal Apple video on YouTube detailing the construction of the store. It's amazing watching how the construction crews were able to create a fully-functional Apple Store in a short amount of time, complete with decorations to make it appear just like one of the permanent retail facilities. Apple opened another beautiful, one-of-a-kind store in Palo

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