An internal Apple video depicting the construction of an Apple pop-up store at the 2011 South by Southwest (SXSW) music festival in Austin, Texas has surfaced on YouTube (via Sonny Dickson). Specifically, the video starts with the store’s unveiling and then transitions to the construction of the store, with floor construction, movement of products, and final decoration to match the internals of a standard Apple Retail Store. The video then shows the store’s grand opening as employees are briefed and closes with the following quote from CNET senior writer Daniel Terdiman: No matter how many giant stages Pepsi builds or parties Facebook or Digg throw, no matter how many giant buses CNN has therewhen all is said and done the one launch
