Jessica Lessin, formerly of the Wall Street Journal, reports that Apple has acquired the transit app Embark. Lessin writes that Embark's technology will be "directly integrated" into Apple Maps.
Embark, founded in 2011, builds apps for mobile devices powered by Android and Apple's iOS with information about transit systems in about half a dozen U.S. cities such as New York, San Francisco and Chicago. Its iOS apps are still available for download, but its Android apps aren't, according to our checks.
The Embark acquisition marks the latest effort from Apple to shore up its Mapping team as it pertains to public transit. Mo
