In an interview with Australian newspaper AdNews (via The Next Web), Samsung Australia's chief marketing officer Arno Lenior offered retrospect on the Korean company's 2012 "Next Big Thing" ad that mocked Apple loyalists, saying that it signaled Samsung "coming-of-age" as a brand, and "marked a tipping point" for the company's standing in consumer electronics globally. Lenior also stated that Samsung still sees itself as a "challenger" and invests heavily in research and development to stay ahead. That really did mark quite a tipping point for us globally. We were able to tell a cheeky story – if you th
