When Apple released Final Cut Pro X, a debate raged concerning whether or not Apple was devoting enough resources towards its pro users. While Final Cut Pro X has improved in many ways since it first launched, many video professionals felt that the original offering was a step backwards in functionality.
The notion that Apple developed Final Cut Pro X for the mainstream market at the expense of professional video editors underscores a larger question regarding Apple's commitment to the pro market altogether.
To that end, long time Chiat/Day advertising director Ken S
