06.08.2013 17:50 Uhr, Quelle: Engadget

Nielsen study shows connection between TV ratings and Twitter activity

In recent years, social media has altered the way we interact with each other, and according to a Nielsen study released today, it's also changing the way we consume media. While it may sound like a common sense conclusion to anyone who witnessed the storm of tweets surrounding the SyFy phenomenon Sharknado, Nielsen has uncovered a statistical link between what people tweet and what people watch. Basically, the more pe

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