Apple has started airing a new TV spot for the iPhone (below), "FaceTime Every Day." The commercial continues the tone of its "Designed by Apple" and "Music Every Day" ads, trying to forge an emotional connection instead of concentrating on feature details or prices. The clip meshes together a series of vignettes of people using FaceTime in emotional circumstances, such as touring a new home or coping with the aftermath of a fight. At the end of the ad, Apple claims that more people do video calls on the iPhone than on any other phone.
