Nike today rolled out an interesting update to its Nike+ Running app for iOS. The app update introduces social challenges into the mix, enabling runners to invite friends to run and compete in an old fashioned race.
Dubbed Nike+Challenges, the feature also lets runners communicate with each other mid-race via group chats. This is a great way for racing runners to talk a little trash or deliver words of encouragement and inspiration.
Naturally, the feature monitors everyone's progress and encourages friendly competition through leaderboards and medals. Users can put together one-off races or see who can hit 100 miles the quickest.
The full changelog reads:
