9to5Mac is reporting that Apple CEO Tim Cook headlined a recent three-hour strategy meeting in which he outlined plans to bring a higher percentage of iPhone sales to the company's retail stores. At the present time, only about 20 percent of all iPhones are sold through Apple Stores, with the remaining 80 percent of sales coming from online purchases, other retailers (Walmart and Best Buy, for example), and cellular carriers.
While the majority of customers are purchasing their iPhones via other outlets, they rely on Apple Stores for troubleshooting, repair or replacement. Cook apparently laid out the advantages of more in-store purchases to top retail managers from around the w
