13.06.2013 00:05 Uhr, Quelle: The Unofficial Apple Weblog

Apple releases iAd Workbench for campaign management

Apple has launched iAd Workbench, a new service that allows developers of all sizes to build ad campaigns to reach their target demographics. iAd started as a massively expensive service that was priced out of the reach of many developers, with the minimum for an advertising contract being set at $500,000 in 2011. The minimum then shrank to $300,000 in July of 2011, and then again to $100,000 in February of 2012. Now with iAd Workbench the minimum to spend on campaigns starts at $50. Apple is obviously rethinking the scope of which developers it wants advertising. iAd Workbench provides template ads to make ad creation quick an

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